A growing fashion brand faced stagnant online sales and low ROI from their ad spend. They needed a comprehensive strategy to not just increase traffic, but to attract high-intent buyers and convert them effectively.
The Challenge
The primary challenge was to scale online sales profitably. Their existing Google Ads campaigns were poorly structured, targeting broad keywords that drove traffic but not conversions. The conversion rate was below industry standards, and the cost per acquisition (CPA) was unsustainably high.
Our Solution
We implemented a multi-faceted PPC strategy focused on maximizing ROI:
- Granular Campaign Structure: We rebuilt the account from the ground up, creating tightly-themed ad groups for each product category.
- Advanced Keyword Research: We focused on long-tail, high-intent keywords to capture users at the bottom of the sales funnel.
- Compelling Ad Copy & Creatives: A/B tested ad copy and visuals to improve click-through rates (CTR) and ad relevance.
- Conversion Rate Optimization (CRO): We provided recommendations for landing page improvements to enhance the user experience and reduce friction in the checkout process.
The Results
Within six months, the results were transformative:
- 200% Increase in Online Sales: A direct result of driving more qualified traffic.
- 35% Decrease in CPA: More efficient spending led to higher profitability.
- 50% Increase in Conversion Rate: Landing page optimizations and better targeting paid off.